> The idea was to make owning an iPhone like subscribing to an app — with consumers paying monthly fees and getting new phones each year — but Apple recently wo

> The idea was to make owning an iPhone like subscribing to an app — with consumers paying monthly fees and getting new phones each year — but Apple recently wound down the effort, according to people familiar with the matter. Isn’t that pretty much what Apple Upgrade program is, when it comes to iPhones? I’ve been using it for the past 4 years, and I am not sure how that proposed subscription service is materially different.