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Volvo is an interesting case. Being acquired, becoming a subsidiary, is famous last words for the past culture and focus. If the acquirer really cared to retain
by creer 2y ago
Volvo is an interesting case. Being acquired, becoming a subsidiary, is famous last words for the past culture and focus. If the acquirer really cared to retain that safety focus, I would have expected doubling down on related advertising and PR work.
But from where I sit, Volvo advertising and safety PR has entirely disappeared. That does not bode well for that "safety focus". Anyone has current info?
- constantcrying 2y agoAs pointed out elsewhere their cars still perform well on crash tests and they still use their own platform. I think what will or won't break the whole thing os whether their next generation of cars will still use a self developed platform. If they do, then I would consider it quite likely that management at Volvo has the independence needed to keep their own vision. If Geely forces a platform onto them, then I think it is a pretty clear statement that they see Volvo as nothing but brand recognition.
- creer 2y agoFor that matter, is Volvo popular in China? Does Volvo advertise in China?