Regardless of whether this is a good idea or not, to say they "turned a tweet into $1 million" is a bit of a reach. They saw a tweet advertising an event which

Regardless of whether this is a good idea or not, to say they "turned a tweet into $1 million" is a bit of a reach. They saw a tweet advertising an event which Branson would be at, borrowed several thousands of dollars from their parents to attend the event, and used that opportunity to get an email address that was capable of reaching Richard Branson, which they used over a period of time to develop some sort of relationship with him and another (Murdoch), and through a series of pitches both in person and remote, they secured initial funding.