As a kickstarter backer I think the most important thing to figure out is what is in it for the people that back your projects. It isn't tax deductible charity

As a kickstarter backer I think the most important thing to figure out is what is in it for the people that back your projects. It isn't tax deductible charity that they can feel good about, and no matter how great you think your project is they won't do it just because you are passionate. I backed light table because I wanted to play with it, I backed penny arcade because I want them to do more projects and instead of work for hire, I often back books that wont get published unless there is a campaign. In every case there is a sense of camaraderie that I do not experience buying something on Amazon, it is personal, however in every case I also get some piece of content that benefits me. * I am assuming you mean a kickstarter style project, if you mean something completely different then ignore the above. You may also not be getting answers because you didn't share any details about what you are trying to do.