The article touches on a key point here (emphasis added): > The report says major growth factors include "the rising threat of nuclear _or terrorist attacks or

The article touches on a key point here (emphasis added): > The report says major growth factors include "the rising threat of nuclear _or terrorist attacks or civil unrest_. And then dances around that point to instead just present the raw views on each side of the "nuclear war" story. I'm left wondering if the nuclear conversation is a distraction and the real increase is just the number of people who feel society is generally on edge for one reason or another (with less than half of that being nuclear war). If the price and market size numbers are to believed, this is an article about what several thousand (extremely well off) people may purchase each year over the next 10 years. The average prepper seems to be on the rise too though, they just aren't buying $500,000 bunkers about it.