Swinging big or not, the odds of (by definition of startup) "failure" are high. Therefore, you might as well swing big. A swing small experiment that doesn't co

Swinging big or not, the odds of (by definition of startup) "failure" are high. Therefore, you might as well swing big. A swing small experiment that doesn't connect is still a "failure". Put another way, there is an endless supply of noise (read: competition for attention). If you're not swinging big enough to cut through that clutter odds are good you're just adding to the clutter. That's going to be an endless struggle. Less risk is actually more risk.