> If you search for a physical business, Google is amazing. If you search for anything physically around you, again, amazing. Maps? Find an online vendor for a

> If you search for a physical business, Google is amazing. If you search for anything physically around you, again, amazing. Maps? Find an online vendor for a certain product in your country? Google wins. This is what normal people use Google for. To find things in the real world. Strangely, in my experience, searches like these are exactly what DuckDuckGo excels at. Whenever I set up a new PC and accidentally use Google (given it is the default search for Firefox/Google) I am always struck by how bad Google search is at finding the things I want. The first search I do is usually shocking enough to make me go into settings and flip the settings to DuckDuckGo -- and I redo the search and find what I want at number 1 of the DuckDuckGo results. I suspect it is more a case of people sticking with what they know, not realizing there are better options out there. Google has a halo effect from what I can see -- even when they're not the best option out there people will still use their services. Another possibility is people find it easier to just use one company for everything so they'll use Google for search, mail, photos, drive, docs, etc as they all work well together and avoids having to go to different places for the various services Google provide under one roof. But Google search is definitely not the most useful for normal people. It's just the default and works well enough. If people find what they want at number 10 in the results then that's probably good enough even if there is a better engine that has the best result at number 1.