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I thought I covered this in the article. You are right: their search empire is based on ads. To be precise, of 237.9 billion Alphabet generated in ad revenue
by semking 2y ago
I thought I covered this in the article.
You are right: their search empire is based on ads.
To be precise, of 237.9 billion Alphabet generated in ad revenue in 2023, $175.0 billion, or 73.6%, came from Google Search (!).
It may appear counterintuitive, but the entire Alphabet/Google business model is based on the quality of organic results.
Why would companies buy ads to outrank terrible organic/free results? It does not make sense!
I understand what you mean: it seems logical to "push" users to click on ads, but this type of business model wouldn't last long.
I'm ready to change my mind if you can give me logical reasons.