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Google is in decline because now the Internet is AI eating itself.

• semking 2y ago
  Thank you for your comment, but I can't entirely agree. Of course, the flood of AI-generated content pushed search engines to reconsider their crawling/indexing approach, but that mostly means treating low-value programmatic SEO strategies differently. In other words, those who used APIs to inject artificial content at scale are now systematically penalized following one of the past Core Algorithm Updates. And that's a good thing. But what we are witnessing is more than AI autophagy. There's a serious lack of strategic vision and leadership from Alphabet/Google executives...
• A_D_E_P_T 2y ago
  This problem is overstated. Google's in decline because they no longer care very much about the search user experience, while, simultaneously, their entire empire is propped up by search ads. (Search ads, Youtube ads, and their "Network" ads, accounted for nearly 80% of revenue in 2023, with search ads far in the lead at ~56%.) They may simply be optimizing for advertising. After all, the better your free search results, the less likely you are to click on or consider an ad.
  • semking 2y ago
    I thought I covered this in the article. You are right: their search empire is based on ads. To be precise, of 237.9 billion Alphabet generated in ad revenue in 2023, $175.0 billion, or 73.6%, came from Google Search (!). It may appear counterintuitive, but the entire Alphabet/Google business model is based on the quality of organic results. Why would companies buy ads to outrank terrible organic/free results? It does not make sense! I understand what you mean: it seems logical to "push" users to click on ads, but this type of business model wouldn't last long. I'm ready to change my mind if you can give me logical reasons.