I like Dan Milstein's take on this, from "How to Run a 5 Whys (With Humans, Not Robots)"[1]: > ...when we say "I won't make this mistake again", we're basical

I like Dan Milstein's take on this, from "How to Run a 5 Whys (With Humans, Not Robots)"[1]: > ...when we say "I won't make this mistake again", we're basically saying "Here was the problem: I was stupid once, and I'll never be stupid again, and neither will anyone who runs this business." (The whole talk is worth watching, it's only 14 minutes long and it's very entertaining.) 1. https://youtu.be/78qzrXIPn5Q?t=559 https://youtu.be/78qzrXIPn5Q?t=559