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> estimate it based on geolocation and say "more exact will be available once you enter your address". I appreciate this can be done and countries in Europe d

> estimate it based on geolocation and say "more exact will be available once you enter your address". I appreciate this can be done and countries in Europe do it, I just don't see how this is any better at all than status quo: * Current State: we all know the quoted price doesn't include sales tax, which will be added to make the final price in checkout after we enter our address. * Final State: we all know the quoted price will likely change during checkout, when we see the final price after we enter our address. So we make things more complicated for vendors, and we make it not just acceptable but required that vendors use our IP addresses for geolocation, only to give us a maybe-right-maybe-wrong final price. Does anyone feel scammed by not having tax included on the price in the listings of Macy's online store?

tokioyoyo 2y ago
The only reason why status quo is there because people are less likely to remove items from their online shopping carts once they've added it. There are techniques and shopping check out flows that have been perfected over the years to drive up the online sales. Realistically, it won't move the needle for the people who are on this forum because of the average salary (a few dollars are usually not a big deal for us), but it can be a make it or break it choice for a good chunk of customers. I'm not sure why one wouldn't want to know the real price before the checkout. It's a bit baffling to me. It could be a cultural thing as well, then I guess, there isn't really a right or wrong way of looking at it.
- mulmen 2y ago
  > The only reason why status quo is there because people are less likely to remove items from their online shopping carts once they've added it. Sure, in a world where the actual sticker price is displayed. Do you believe this will remain true when customers have to add items to the cart to get the “real” price?
  - tokioyoyo 2y ago
    That's literally how it works everywhere else...? For example, when I go to amazon.jp, even without logging in, it will show you tax included prices once you enter your postal code.
    - mulmen 2y ago
      Ok I see what you mean now. On an ecommerce site this works but I don't see how it can be done in advertising.
- crazygringo 2y ago
  > I'm not sure why one wouldn't want to know the real price before the checkout. It's a bit baffling to me. It's just that, in the list of things I'd like fixed about the world, that's about dead last. When you're used to sales tax being added at the register, it's not an inconvenience. Who cares.
  - tokioyoyo 2y ago
    Fair, I guess it's a cultural thing then. I absolutely have no idea what other municipality's taxes are the second I get out of mine. I wouldn't want to randomly predict whether it's 10, 12, or 15%.
- HelloMcFly 2y ago
  > I'm not sure why one wouldn't want to know the real price before the checkout. Because you'd never actually know if it's the final real price or not until you entered your address! That's the entire premise of my objection, was that not clear? If we want to talk about displaying final price for my confirmed shipping address then yeah, I'm all in for that.

tokioyoyo 2y ago

The only reason why status quo is there because people are less likely to remove items from their online shopping carts once they've added it. There are techniques and shopping check out flows that have been perfected over the years to drive up the online sales. Realistically, it won't move the needle for the people who are on this forum because of the average salary (a few dollars are usually not a big deal for us), but it can be a make it or break it choice for a good chunk of customers. I'm not sure why one wouldn't want to know the real price before the checkout. It's a bit baffling to me. It could be a cultural thing as well, then I guess, there isn't really a right or wrong way of looking at it.

mulmen 2y ago
> The only reason why status quo is there because people are less likely to remove items from their online shopping carts once they've added it. Sure, in a world where the actual sticker price is displayed. Do you believe this will remain true when customers have to add items to the cart to get the “real” price?
- tokioyoyo 2y ago
  That's literally how it works everywhere else...? For example, when I go to amazon.jp, even without logging in, it will show you tax included prices once you enter your postal code.
  - mulmen 2y ago
    Ok I see what you mean now. On an ecommerce site this works but I don't see how it can be done in advertising.
crazygringo 2y ago
> I'm not sure why one wouldn't want to know the real price before the checkout. It's a bit baffling to me. It's just that, in the list of things I'd like fixed about the world, that's about dead last. When you're used to sales tax being added at the register, it's not an inconvenience. Who cares.
- tokioyoyo 2y ago
  Fair, I guess it's a cultural thing then. I absolutely have no idea what other municipality's taxes are the second I get out of mine. I wouldn't want to randomly predict whether it's 10, 12, or 15%.
HelloMcFly 2y ago
> I'm not sure why one wouldn't want to know the real price before the checkout. Because you'd never actually know if it's the final real price or not until you entered your address! That's the entire premise of my objection, was that not clear? If we want to talk about displaying final price for my confirmed shipping address then yeah, I'm all in for that.