> The total number of people who signed up for a free trial dropped, but that's only because there are a bunch of people who aren't a good fit for the service

> The total number of people who signed up for a free trial dropped, but that's only because there are a bunch of people who aren't a good fit for the service This is the real benefit of free/no signup. If you can weed out your customers that aren't a complete fit your support costs drop dramatically.