I think it's stock market mindset. Investors love "growth", so "we had #### new subscribers this month" is sexier than "we retained 300 million subscribers", ev

I think it's stock market mindset. Investors love "growth", so "we had #### new subscribers this month" is sexier than "we retained 300 million subscribers", even if "new subscribers" was "people who haven't used us for a year" in fine print.