Advertising should be opt-in, and user tuneable. I avoid advertising in my life as much as possible, but yet, I still find out about all the cool local things g

Advertising should be opt-in, and user tuneable. I avoid advertising in my life as much as possible, but yet, I still find out about all the cool local things going on. How? I use instagram, where I follow things that interest me. The key difference here is that I'm in control. I use it only when I feel like it, I've disabled all its notifications. That said, instagram still has a bunch of obnoxious ads I don't want. It's really not as user tunable as the "opt-in bazar" model should be. But that is the solution, ads should be 100% opt-in. You should be in control of when you want to go browsing vendor wares, and when you do that then sure they can hawk their stuff to you, but otherwise not.