3 ms·
I can't figure out what the point of this article is, but let's talk about advertising and AI, since that seems to be a primary focus. Advertisers using genera
by imiric 2y ago
I can't figure out what the point of this article is, but let's talk about advertising and AI, since that seems to be a primary focus.
Advertisers using generative AI to create ad campaigns is a diversion at best. The only use of AI advertisers are interested in is how they can embed ads directly in the personal AI assistants the world is starting to use. If a conversational AI model can be manipulated to casually mention a specific brand in its output at precisely the right moment, then that's the most accurate form of targeting, with the highest chance of engagement. AI assistants are trusted much more than any search engine, or any media we consume, so it's only a matter of time until we start seeing these integrations with mainstream models. No AI service provider will be able to resist cashing in on the advertising dollar, regardless of what their "benefit of all humankind" marketing agenda claims. They're sitting on a data gold mine much larger than the one adtech currently controls, with user demand that will eventually surpass social media and entertainment sites. The opportunity to monetize AI is enormous, and that's the next advertising frontier.
Advertising is a scourge on humanity. https://www.youtube.com/watch?v=9h9wStdPkQY https://www.youtube.com/watch?v=9h9wStdPkQY
- Timber-6539 2y agoI doubt that is where the most advertising value on AI platforms will be created. Text as a medium has never been less relevant in a multi media digital world. I can think of something like people generating a short video and some of the frames innocently containing brand placements. If people can share AI generations and these creations receive some semblance of popularity, that's where you will find advertisers. Most of the digital ad dollar value is created around social platforms. This recipe for success is already proven.
- imiric 2y agoI wasn't referring to just LLMs, but AI assistants in general, regardless if the medium is text, audio or video. Ad placement will certainly also be part of utilitarian generators as we know them today, but the real value of assistants is that they will be personal, and a major part of our lives. This means that the trust will be much higher, and advertisers will certainly want to exploit this.
- Timber-6539 2y agoBiggest utility I see for AI personal assistants is in a recommendation system based on personal preferences. We are not breaking any barriers with this. Trust implies some sense of consistency in results and LLMs have proven to be the opposite. Your whole argument's premise seems to be built on some of the dazzle created by AI assistants directly translating to advertising value. The connection is very loose here and to me only propagates the hype that's all too common in discussions about AI.
- M95D 2y agoHow would they measure advertising performance? How would they calculate payments?