The ad revolution is here, but not in the way people think. How many more ads can Twitch, YouTube, and Facebook add? Twitch plays 8 minute ad reels, my Faceboo

The ad revolution is here, but not in the way people think. How many more ads can Twitch, YouTube, and Facebook add? Twitch plays 8 minute ad reels, my Facebook feed is a cesspool, and YouTube would probably be bad if I didn't block all ads on the platform. Amazon searches are close to 50% ads for the first ~30 results. Even DuckDuckGo is getting into the dark patterns - it's almost impossible to differentiate what is an ad vs a genuine search result. Is ARPU up? Or is it much flatter than these companies would like?