That's why we use points when talking about changes in percentages. :) Imagine it was 100 people. 39 were aware. 50% of that is 20. So now 57 are aware, whi

That's why we use points when talking about changes in percentages. :) Imagine it was 100 people. 39 were aware. 50% of that is 20. So now 57 are aware, which is 18 more than before, which is pretty close to 20. So yeah, it was a change in 50%, but it was only 18 points higher.