Your knife comparison is interesting because of the current really low interest rates. The IRR of the $100 knife is probably more competitive with the 10 $20 kn

Your knife comparison is interesting because of the current really low interest rates. The IRR of the $100 knife is probably more competitive with the 10 $20 knives right now, compared to a couple of years ago. It seems conceivable to me that low interest rates would encourage people to buy a few quality items rather than a lot of crappy ones.