> We have sort of peaked in how much people's Attention can be milked. In both time and cash. They just don't like talking about it. This is why the conglomera

> We have sort of peaked in how much people's Attention can be milked. In both time and cash. They just don't like talking about it. This is why the conglomerates consolidation is mentioned, particularly in consumer targeting and data access. In order to ensure efficient targeting to avoid over-indexing on generic, world-wide/national attention, marketers are increasingly turning to consumer data brokers to fine-tune their messaging to niche groups so they can gain more traction with less dollars. By buying these aggregators up, they end up saving money in the long-term and lock out competitors from gaining any competitive advantage of using those data brokers or charging more heavily for the pleasure, thus getting paid on the way in and out. Regardless of the feelings of those here on HN or those who use adblockers, the rest of the public seems to be largely accepting of marketing and its annoyances. By continued consolidation and aggregation of consumer data, marketing agencies are continuing to find ways to stay relevant and efficient--all until someone fixes the root issue: data collection, sharing, and coalescing of organizations collating these data used for targeting.