If they were a startup I would of cause suspect a conspiracy behind this, most likely some form of troll baiting of others into linking to their website. But I

If they were a startup I would of cause suspect a conspiracy behind this, most likely some form of troll baiting of others into linking to their website. But I can't imagine the London Olympics being that sneaky just to get some Boingboing inbound links. Its probably once again one of these Never attribute to malice that which is adequately explained by stupidity. cases.