Coase's "Theory of the Firm" is the more serious, less straw-man exposition of these issues. === What’s New (If Anything)? While the article restates familiar

Coase's "Theory of the Firm" is the more serious, less straw-man exposition of these issues. === What’s New (If Anything)? While the article restates familiar Coasian concepts, it adds: Modern Examples: It applies Coase’s framework to contemporary issues like software outsourcing, tech hiring, and cultural differences in trust and service delivery. Focus on Culture and "Unreasonable" Actors: It emphasizes how outliers (individuals or firms) push against systemic inefficiencies, which isn’t central to Coase’s theory. Bottom Line: The article revisits Coase’s foundational ideas without explicitly connecting to them. It’s less a groundbreaking insight and more a modern illustration of why transaction costs and organizational trust matter, consistent with Coase’s theory of the firm.