Perhaps, but a lot of these arguments have been used for Starbucks, where it seems like their relentless streamlining and price increases have been catching up

Perhaps, but a lot of these arguments have been used for Starbucks, where it seems like their relentless streamlining and price increases have been catching up with them. McD's has been on a similar path, and have reintroduced $5 meal deals in an attempt to bring customers that have been priced out back.