Your second part is technically correct since users have benefited from applications of ML of many years without throwing it being "ML" in their face because it

Your second part is technically correct since users have benefited from applications of ML of many years without throwing it being "ML" in their face because it wasnt as much of a marketing term as it is now. Your first part, not true however. Many people are concerned, see the issues with it, and are frustrated and distrust it even more when someone so clearly tries to discount any concerns, fears, or just dislike of it. Fact is, most users don't care about the underlying technology. Most users did not need "AI" shoved in their face to enable many of the ML workflows that we are currently seeing rolled out.