I have briefed Register journalists 100+ times and this is is absolutely their editorial style. If you go technical, they do their best to translate what you've

I have briefed Register journalists 100+ times and this is is absolutely their editorial style. If you go technical, they do their best to translate what you've said into analogies that mid-market IT managers will understand. It was embarassing because my fellow engineers would often read an article and be alarmed that I may not understand our technology because of this. The issue is that you can't not brief The Register because they're insanely influential with customers in certain tech markets. All said, they're usually fun to meet with and many of their writers are real characters.