I think it works better if you replace desires with engagement. The biggest problem posed by social media, IMO, is it's optimized towards what keeps people usin

I think it works better if you replace desires with engagement. The biggest problem posed by social media, IMO, is it's optimized towards what keeps people using it the most not necessarily what the users actually want from it. If Jim Bob's photos at the beach is posted after Jim Bob's rant on some political topic you're still pushed to see the rant first and for longer because it's what people engage with the most even if it's what they like the least.