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As cool as NFC is, it feels like so many other technologies that flounder around due to poor marketing and lack of understanding of basic human factors - until
by zmmmmm 14y ago
As cool as NFC is, it feels like so many other technologies that flounder around due to poor marketing and lack of understanding of basic human factors - until - Apple enters and sweeps the board and shows everyone how to do it.
The interesting thing is going to be whether Apple decides to invent their own standard here. I fully expect them to pull a facetime and make something that is entirely based on but completely incompatible with NFC. And I fully expect that it will dominate and force everybody else to rework their solutions. And as obnoxious as I think this behaviour is, I wish they would just get on with it so we can get through it and actually start using NFC type functionality, Apple designed or otherwise.
- 18pfsmt 14y ago>The interesting thing is going to be whether Apple decides to invent their own standard here The thing to keep in mind here is that NFC requires interoperability to be useful. Not only that, but Sony and NXPI (Philips' semiconductor spin out) own all the related NFC intellectual property (NXPI supplies the IC in the Nexus NFC-enabled phone). So, Apple is free to innovate at a UX level, but the low-level implementation will be based on the NXPI ASIC.
- zmmmmm 14y ago> The thing to keep in mind here is that NFC requires interoperability to be useful. You could say the same thing about facetime, iMessage or airplay or other things Apple has released. Apple seems to be quite satisfied with improving the experience of people who live only in their ecosystem while leaving others out, even at times to their own detriment. I think they have enough power to pull off exclusive deals with enough financial institutions and retailers to get their own tech deployed into a lot of stores. So I don't really buy that they can't go their own way on this.