I suspect the economics of on-line advertising don't support the large editorial staffs that major newspapers have. Are dept. stores going to pay the equivalen

I suspect the economics of on-line advertising don't support the large editorial staffs that major newspapers have. Are dept. stores going to pay the equivalent of full page print ads for banner ads? If it were true, the NY Times would be rolling in money. People look at the newspaper display ads, but ignore online ads. Classifieds used to be a money maker, but are now essentially dead.