The same way it's always been known: brand reputation and personal experience. Good examples are NFTs and cryptocoins. They have earned their online reputations

The same way it's always been known: brand reputation and personal experience. Good examples are NFTs and cryptocoins. They have earned their online reputations as jokes and exotic investments. If I offered you a job that paid in NFTs and bonuses in spicecoins, you would be a complete fool to accept it.