I think Apple likes having a bit of a premium, low-pressure position. One of the reasons I love Apple products for my relatives who aren't tech savvy is that I

I think Apple likes having a bit of a premium, low-pressure position. One of the reasons I love Apple products for my relatives who aren't tech savvy is that I can just send them to the Apple Store when they have problems. I know the Apple Store isn't going to give them some high-pressure sales pitch to get them to upgrade an iPad that works fine for them or try to put some scummy anti-virus on their MacBook and charge them for it. Sure, people on HN might know how to avoid that, but I'm so sick of relatives buying a PC and then calling me 6 months later saying "I'm getting notices on my laptop that my computer is at risk and I need to subscribe to anti-virus," because it had a trial of some crappy AV. Windows keeps putting more ads into its system. It's just infuriating trying to help non-tech-savvy relatives in an increasingly user-hostile tech world.