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Are you serious? How desperate are you to refute this claim? Nielsen is one of the top and most respected marketing research companies in the world. They have a
by thechut 14y ago
Are you serious? How desperate are you to refute this claim? Nielsen is one of the top and most respected marketing research companies in the world. They have an entire division dedicated to mobile research, called what else? Nielsen Mobile. If you take a look at their website they mention exactly how they collect data. I will copy it below to make things easier for you.
"Nielsen uses a broad range of measurement tools to help companies make the most of their investments in mobile, including:
-Monitoring network signaling in 86 U.S. markets to count mobile subscribers and determine marketshare
-Analyzing the cellphone bills of more than 65,000 mobile subscribers in the U.S.
-Conducting extensive drive tests to measure quality of service in North America
-Deploying On-Device Meters to measure smartphone activity
-Analyzing carrier server logs to understand feature phone usage behavior
-Surveying mobile consumers via telephone, in-person and online surveys"[1]
[1]:http://www.nielsen.com/us/en/measurement/mobile-measurement.html http://www.nielsen.com/us/en/measurement/mobile-measurement....
- sp332 14y agoEasy there, eridius didn't say anything about refuting anything. Relax, and thank you for the information.
- eridius 14y agoI think you're reading intent into my comment that simply wasn't there. I was asking where Nielsen gets smartphone data, since the article didn't give any information whatsoever on that. The text you copied here is pretty much exactly what I wanted.