By definition most things will be average. You just have to look around to see, for example, poorly designed websites that don't have even a minimum of CSS that

By definition most things will be average. You just have to look around to see, for example, poorly designed websites that don't have even a minimum of CSS that would greatly improve readability. That's fine for most things. Most websites don't need to have great design, even if improving the design would be a trivial exercise. Only a few industries are power law industries, where only the best dominate, but even in those industries there are different definitions of what "best" is. Take entertainment, for example. It's a power law market. Taylor Swift and K-pop band de jure make magnitudes more money than the tenth or hundredth best artist. Yet there are people who have never listened to either but will queue around the block for the latest Aphex Twin release. Similarly in written work, if you adopt a particular style, such as aesthetic of an unstyled web site, there are certain people that will resonate with (in this case, people who started using the Internet in the 90s or 2000s) and they will perhaps appreciate your work more for it.