It should be the future, but it won't be. Roku's ARPU (average revenue per user) is around $40/year. If a company sells you a TV and there's a 50% chance you en

It should be the future, but it won't be. Roku's ARPU (average revenue per user) is around $40/year. If a company sells you a TV and there's a 50% chance you end up using the built-in smart platform and you keep the TV an average of 7 years, that could be an extra $140 for them. If the TV is selling for $300, that's an enormous amount of extra revenue. You might say that high-end TVs shouldn't come with ads, but the kind of person who buys a $1,000 TV is the most valuable kind of person to advertise to - rich, or at least willing to part with their money for high-ticket items. ARPU over 7 years might be $140 for all TVs, but the revenue from premium-TV buyers might be double or triple that. Would you be willing to pay an extra $140 for a TV? I'd guess yes - we're in this thread because we're more likely to. But most people probably wouldn't. And when it comes down to it, are we going to pay the extra $140 or just hope that we can disconnect it from WiFi and it's almost the same difference?