What an awful, buzzwordy article. "Google tried this scorched-earth policy with Android, but in doing so lost control of the ecosystem—as the Amazon fork demon

What an awful, buzzwordy article. "Google tried this scorched-earth policy with Android, but in doing so lost control of the ecosystem—as the Amazon fork demonstrated so forcefully." - What does this even mean? Yes, open source means that even your competitors can use it. But there's quite a software difference between Amazon's version and Jelly Bean while the cost of the Fire vs. the Nexus 7 is $0. I don't think Google's too concerned about Amazon's "forceful" fork. I don't see Google having problems matching Amazon on its price. The difference is that if updated properly, Google's Android will always give a better experience. If you aren't tied to Amazon Instant, why would you NOT go w/ the Nexus 7 over the Fire? Same thing for the smartphone IMO.