I imagine one of the most important things to pay attention to on sites like rtings.com will be - what does the TV do if you don't connect it to the internet?

I imagine one of the most important things to pay attention to on sites like rtings.com will be - what does the TV do if you don't connect it to the internet? The ads and the tracking are just the norm for people who can't be bothered to care, just like browsing the web is now. And those of us that can't stand it will continue to use external devices like the Apple TV (until Apple decides to start tracking or degrades that experience with ads, hopefully they won't).