Why would Apple make a dumb TV though? The Pro Display XDR exists because there’s nothing really comparable in the space with those specs and there’s a market

Why would Apple make a dumb TV though? The Pro Display XDR exists because there’s nothing really comparable in the space with those specs and there’s a market to be had for it. The Studio display similarly exists because the only competitor for specs at the time was its own predecessor. Both exist at a price point where the specs (specifically resolution at those specific screen sizes and HDR for the XDR) trump the higher cost of entry, and they get paired with an Apple device to take advantage of those capabilities. TVs are highly competitive on cost because they’re effectively subsidized. Apple might have better processing but they’d get the same panels as everyone else. Unlike the Mac displays, they’d have to deal with the same content that every other TV has so that’s not a differentiator. There’s no money there for a dumb tv and there’s no differentiator for the average customer. Instead the expectation is that Apple would lplay to its strengths of vertical integration. Build in their Apple TV hardware with Homekit etc on board. If they did anything less it would be panned. The Apple TV experience would be the differentiator. It’s already miles ahead of the competition in the ways an average customer would care about, and brings apples privacy+ad stance to bear.