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I predict that Apple will do this. Supposedly, they are considering making a TV, after years of not wanting to. And it makes sense with the landscape of today,

I predict that Apple will do this. Supposedly, they are considering making a TV, after years of not wanting to. And it makes sense with the landscape of today, where TVs have become a privacy nightmare and their interfaces are arguably worse than ever. It seems like ripe picking for Apple, playing to their strengths. If they do end up making a TV, I think it would make sense for it to be a dumb TV. Like how the Pro Display XDR is a dumb monitor, not having speakers or a webcam. Apple already makes a good TV remote, which could probably be repurposed easily. And thanks to CEC, I never use my actual TV remote anymore except to navigate its settings menu on rare occasions. To me, the question is would it have an actual TV tuner in it? Would Apple bother with making a whole interface around scanning for channels and such when it’s not a common use case anymore, adds complexity, and isn’t necessarily in their interest financially? Maybe it will end up being a very large monitor, but sold like a TV. Perhaps alongside the existing Apple TV box, which would hopefully get a rebranding.

rsyring 2y ago
IMO, if apple were to make a TV, it wouldn't be dumb. It would probably have similar software as their current Apple TV hardware.
- Gigachad 2y ago
  The problem was never smart TVs. All the people looking to buy dumb TVs just want to plug a chromecast or raspberry pi in to it to make it a smart TV anyway. The problem is that the built in OS sucks and is full of OEM malware. Apple could fix this by providing an actually good experience.
dagmx 2y ago
Why would Apple make a dumb TV though? The Pro Display XDR exists because there’s nothing really comparable in the space with those specs and there’s a market to be had for it. The Studio display similarly exists because the only competitor for specs at the time was its own predecessor. Both exist at a price point where the specs (specifically resolution at those specific screen sizes and HDR for the XDR) trump the higher cost of entry, and they get paired with an Apple device to take advantage of those capabilities. TVs are highly competitive on cost because they’re effectively subsidized. Apple might have better processing but they’d get the same panels as everyone else. Unlike the Mac displays, they’d have to deal with the same content that every other TV has so that’s not a differentiator. There’s no money there for a dumb tv and there’s no differentiator for the average customer. Instead the expectation is that Apple would lplay to its strengths of vertical integration. Build in their Apple TV hardware with Homekit etc on board. If they did anything less it would be panned. The Apple TV experience would be the differentiator. It’s already miles ahead of the competition in the ways an average customer would care about, and brings apples privacy+ad stance to bear.
bubblethink 2y ago
They don't make their displays in house. Until they bring displays in house, it doesn't make sense to get into the display business.
reginald78 2y ago
> To me, the question is would it have an actual TV tuner in it? Would Apple bother with making a whole interface around scanning for channels and such when it’s not a common use case anymore, adds complexity, and isn’t necessarily in their interest financially? Maybe it will end up being a very large monitor, but sold like a TV. Perhaps alongside the existing Apple TV box, which would hopefully get a rebranding. ATSC 3.0 is suppose to have IP networking requirement for ad so Apple would probably be better of abandoning this if they're selling an add free privacy TV.

rsyring 2y ago

IMO, if apple were to make a TV, it wouldn't be dumb. It would probably have similar software as their current Apple TV hardware.

Gigachad 2y ago
The problem was never smart TVs. All the people looking to buy dumb TVs just want to plug a chromecast or raspberry pi in to it to make it a smart TV anyway. The problem is that the built in OS sucks and is full of OEM malware. Apple could fix this by providing an actually good experience.

dagmx 2y ago

Why would Apple make a dumb TV though? The Pro Display XDR exists because there’s nothing really comparable in the space with those specs and there’s a market to be had for it. The Studio display similarly exists because the only competitor for specs at the time was its own predecessor. Both exist at a price point where the specs (specifically resolution at those specific screen sizes and HDR for the XDR) trump the higher cost of entry, and they get paired with an Apple device to take advantage of those capabilities. TVs are highly competitive on cost because they’re effectively subsidized. Apple might have better processing but they’d get the same panels as everyone else. Unlike the Mac displays, they’d have to deal with the same content that every other TV has so that’s not a differentiator. There’s no money there for a dumb tv and there’s no differentiator for the average customer. Instead the expectation is that Apple would lplay to its strengths of vertical integration. Build in their Apple TV hardware with Homekit etc on board. If they did anything less it would be panned. The Apple TV experience would be the differentiator. It’s already miles ahead of the competition in the ways an average customer would care about, and brings apples privacy+ad stance to bear.

bubblethink 2y ago

They don't make their displays in house. Until they bring displays in house, it doesn't make sense to get into the display business.

reginald78 2y ago

> To me, the question is would it have an actual TV tuner in it? Would Apple bother with making a whole interface around scanning for channels and such when it’s not a common use case anymore, adds complexity, and isn’t necessarily in their interest financially? Maybe it will end up being a very large monitor, but sold like a TV. Perhaps alongside the existing Apple TV box, which would hopefully get a rebranding. ATSC 3.0 is suppose to have IP networking requirement for ad so Apple would probably be better of abandoning this if they're selling an add free privacy TV.