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That sounds exactly like what I'm trying to do. I have no experience with the agency world and most of my contacts are in giant corporations. Do you think it wo

by leros 2y ago

That sounds exactly like what I'm trying to do. I have no experience with the agency world and most of my contacts are in giant corporations. Do you think it would help to do some work in the agency world?

kevinsync 2y ago
I guess it depends on what country you live in; I'm in the US, not sure what it's like elsewhere with regards to advertising, but if USA-based then yeah I would pursue that. Initially it'll probably be easier via a recruiter who already has a relationship with the agency where they bring you in and put you on the bench until a gig opens up. From what I've seen, brands (clients) rarely do much in-house -- they hire agencies (for periods of time, then will go to others depending upon results), sometimes hire as Agency of Record for a period of time as well (all creative, from web/app/digital through social management, media, print, etc, flows through their AOR) -- everything runs on quarterly client budgets (so frequent initiatives that "ladder up" to XYZ intangible "KPI" -- you'll get used to the arbitrary and capricious lingo) -- and it's really not that far off from a modern version of Mad Men. "Agency life" is another phrase that encapsulates "we probably have time management issues and/or over-commit to stuff, so if you want to succeed in this business, be willing to be patient, present and available for the duration and parameters of the project" -- as a freelancer though, you get paid by the hour, rather than being a salaryman. I did 15 years of full-time employment, salaried. Overtime === a slice of pizza, a pat on the back, a vague promise of promotion; as a freelancer, it's dollars-per-hour, nothing more nothing less, you get paid for your efforts. I've only been fortunate enough to benefit from that having done full-time salaryman in these places long enough to meet enough people and make enough contributions to become a known quantity. That said, I do have friends though that were ONLY contractors the entire time, usually via a recruiter as mentioned above, they worked in the same places on the same projects, and they've been able to flip that into similar situations or even full-time with the companies they gelled with the most. There are a bunch of ways to approach it, but the fluid, always-changing clientele of ad agencies provides quite a lot of opportunities for work that isn't just "employee".

by leros 2y ago

kevinsync 2y ago

I guess it depends on what country you live in; I'm in the US, not sure what it's like elsewhere with regards to advertising, but if USA-based then yeah I would pursue that. Initially it'll probably be easier via a recruiter who already has a relationship with the agency where they bring you in and put you on the bench until a gig opens up. From what I've seen, brands (clients) rarely do much in-house -- they hire agencies (for periods of time, then will go to others depending upon results), sometimes hire as Agency of Record for a period of time as well (all creative, from web/app/digital through social management, media, print, etc, flows through their AOR) -- everything runs on quarterly client budgets (so frequent initiatives that "ladder up" to XYZ intangible "KPI" -- you'll get used to the arbitrary and capricious lingo) -- and it's really not that far off from a modern version of Mad Men. "Agency life" is another phrase that encapsulates "we probably have time management issues and/or over-commit to stuff, so if you want to succeed in this business, be willing to be patient, present and available for the duration and parameters of the project" -- as a freelancer though, you get paid by the hour, rather than being a salaryman. I did 15 years of full-time employment, salaried. Overtime === a slice of pizza, a pat on the back, a vague promise of promotion; as a freelancer, it's dollars-per-hour, nothing more nothing less, you get paid for your efforts. I've only been fortunate enough to benefit from that having done full-time salaryman in these places long enough to meet enough people and make enough contributions to become a known quantity. That said, I do have friends though that were ONLY contractors the entire time, usually via a recruiter as mentioned above, they worked in the same places on the same projects, and they've been able to flip that into similar situations or even full-time with the companies they gelled with the most. There are a bunch of ways to approach it, but the fluid, always-changing clientele of ad agencies provides quite a lot of opportunities for work that isn't just "employee".