From my perspective, almost all technology efforts must contend with the real-world reactions and motivations of people in large groups. We like to think of con

From my perspective, almost all technology efforts must contend with the real-world reactions and motivations of people in large groups. We like to think of consumer tech as individualistic but it’s not—that’s what trends are. And most of us work in workplaces where politics and power are part of how decisions get made. In this case we have an organization with obvious issues but many entrenched interests. From a systems thinking standpoint it seems to have built incredible defensive power, making it virtually impossible for anyone to drive change. That’s pretty interesting.