But you don't even need a product to do a Kickstarter. In fact in most cases the product doesn't even exist, the only thing that exists is the design and even t

But you don't even need a product to do a Kickstarter. In fact in most cases the product doesn't even exist, the only thing that exists is the design and even that gets changed once the projects is funded sometimes to the chagrin of the backers when they receive a product that did not meet the original design expectations. (for example: http://a.wholelottanothing.org/2012/01/lessons-for-kickstarter-creators-from-the-worst-project-i-ever-funded-on-kickstarter.html http://a.wholelottanothing.org/2012/01/lessons-for-kickstart...) So yes, if all you're selling is an idea, instead of a product, then of course design matters as that's all you've got.