To put it frankly, not at this scale. I don't know what you think nearly 4B visits per month is (and top ten in worldwide traffic) that "a small group of activ

To put it frankly, not at this scale. I don't know what you think nearly 4B visits per month is (and top ten in worldwide traffic) that "a small group of active users" can generate. 300M active users a week is not a small group and you do not get there without general public awareness.