Exactly, the simplicity and clarity, as I recall, combined with page rank of course, where the main draw of Google. It's evident in comparison, that simplicity

Exactly, the simplicity and clarity, as I recall, combined with page rank of course, where the main draw of Google. It's evident in comparison, that simplicity pioneered by Google, has been a significant principal in modern web design. While a lot has improved in the design of Google's image over time, mostly aiming towards simplicity, the essence of Google's design, remains unchanged.