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It sounds like your gripe is with companies who have created CRMs with additional features and packaged them all together as a do-all be-all 'Sales Software'. T
by justindocanto 14y ago
It sounds like your gripe is with companies who have created CRMs with additional features and packaged them all together as a do-all be-all 'Sales Software'. That is not the entire CRM market. Not all CRMs are marketed like this.
As a CRM, a CRM is useful as a CRM. CRMs are by no means 'scams' or 'not useful' when youre using them as they are intended.
Here is the first paragraph on the SugarCRM website:
"Sugar is an affordable and easy to use customer relationship management (CRM) platform, designed to help your business communicate with prospects, share sales information, close deals and keep customers happy."
See how they 2 of their 4 points are about sharing information and not sales? That is a properly marketed CRM. Can a CRM help you make sales? Absolutely. CRMs can help you get organized so you can stay on top of customers & know where youre at in your sales.
Should this be all your use to drive sales? Absolutely not. Why? Because it's a customer relationship manager and not a do-all be-all sales tool.