In the post-Jobs era I think we'll see more of this. Jobs was the face of Apple and he can't be replaced in that role. Going forward the best they can do is put

In the post-Jobs era I think we'll see more of this. Jobs was the face of Apple and he can't be replaced in that role. Going forward the best they can do is put other faces out there and let them be authentic and true to themselves in the process. Even when Jobs was being a huge jerk you could at least appreciate he was being authentic. People appreciate authenticity.