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I actually have and think Salesforce is a great CRM solution. But that's not the point of this piece. The core argument is that CRMs are not sales software and
by SteliE 14y ago
I actually have and think Salesforce is a great CRM solution. But that's not the point of this piece. The core argument is that CRMs are not sales software and not the right interface for sales reps as core user group. If you look at the UI/UX the closest thing to most CRMs (including Salesforce) is Amazons' AWS backend panel.
Think about that. The interface for engineers to manage servers is almost identical to the interface we give sales people to manage customers :)
We think there's something wrong with that and have tested it already with many sales reps and seen great results.
Just as a bit of background: we are currently running sales campaigns for many venture backed startups in the valley and are very familiar with the space.
Would love to invite you to visit our little "sales lab" in Mountain View and hear your feedback :)
- gleb 14y agoDuring OracleWorld keynote, after Oracle bought Siebel, Larry said something like: "there are only 2 useful features in a CRM system - forecasting and analytics - and everything else exists simply to collect data for these features." See if you can find the original quote.
- SteliE 14y agoawesome! will do gleb :)
- rsobers 14y agoLarry is exactly right. I have never come across a company that believes their CRM is going to help them drive sales or has tried to trick their salesforce into using CRM by billing it as "sales software." In my experience, a CRM is typically fed leads by a marketing automation system or bulk record loading from offline events. All the reps need to do is sort their list of leads by priority, call on them, and flip the status to "meeting" or "closed/won" when they're done. That's nowhere near data entry slavery, IMO. With a CRM, we want to ask: * How full is our funnel? * Where are our leads coming from? * What's my projected revenue this quarter? * Is anything stuck? * Who isn't working their leads fast enough? All of these things are hugely valuable and none of them have to do with being a "communication" tool.
- JarekS 14y agoYou are right. But just answer honestly one question - is this data that sales people provide for their reports really 100% honest?? If you had CRM on top of the communication tool - or even better - CRM reports like pipeline would be in real-time generated based on real life customer interactions - that would be much more valuable right? That is exactly what we do with Discourse ( https://discoursehq.com https://discoursehq.com ) - there are couple of usecases where this makes a lot of sense: - real-estate brokers can track pipeline based on real life customer interactions - car sales - financial services sales - telco services sales We have integrated Discourse with Facebook fan pages so leads generated on fan pages can be immediately converted into prospects - right there on the spot. We have a growing number of customers and we are looking for more :)
- dmor 14y agofwiw, I'm not saying you aren't familiar with the space - just that it was the perception I came away with from reading the post in a vacuum without any other context about who you guys are or what you are doing I'd happily give you feedback, I do sales and use Salesforce daily so anything that can make it better sounds great to me
- deleted 14y ago[deleted]