Regardless of any technical improvements, MS is eager to dump the Vista name and associated stigma. This was their point with the "Mojave Experiment" ads: When

Regardless of any technical improvements, MS is eager to dump the Vista name and associated stigma. This was their point with the "Mojave Experiment" ads: When given a product demo, people claimed to like a new version of Windows better than Vista, even if the new version was a just renamed version of Vista. While the "experiment's" methodology is questionable, MS's quick release of Windows 7 indicates that they have faith in the results. http://en.wikipedia.org/wiki/The_Mojave_Experiment http://en.wikipedia.org/wiki/The_Mojave_Experiment