>> If it looks promising they keep getting more resources until it either has explosive growth and profits or someone higher in the chain thinks This may be th

>> If it looks promising they keep getting more resources until it either has explosive growth and profits or someone higher in the chain thinks This may be the case, but everything eventually gets compared to the ad business, and the projected financials, no matter how optimistic, look terrible. Then the team leading the initiative wises up and drops it, gets tasked with something else or frustrated and those people leave.