I am intrigued by this product, but the video is, frankly, terrible marketing. People want to know two things: 1. Is it quick? 2. Is it easy. Demonstrating

I am intrigued by this product, but the video is, frankly, terrible marketing. People want to know two things: 1. Is it quick? 2. Is it easy. Demonstrating the first is easy, but your product will live or die by whether you can demonstrate the 2nd, and its already working against you: First impression is an overwhelming matrix of letters. The video's demonstration ignores this, and explains "type the letters in the cell", and then the video moves on within a second, when he should slow down and explain. My recommendations: Don't say cell, say box. Its less technical. Don't assume people realize that each box has a unique combination of letters, tell them. Say: "Each box has two letters, and no two boxes have the same two letters. Type those two letters and your cursor moves to the box."