I throw away all the spam in my (home) mailbox without opening it. Then one day I start worrying that my tree is a little unkempt and I get a letter about a tre

I throw away all the spam in my (home) mailbox without opening it. Then one day I start worrying that my tree is a little unkempt and I get a letter about a tree trimming service. Suddenly I’m at least willing to give it a read. Cold emails aren’t trying to persuade people who aren’t interested, they are trying to catch people at a time where they need that thing. Recruiters want to find people having a bad week at works Also when you run a business you often care less about spending money and more about solving problems and saving time. So a sales contact offering a solution is saving you the hassle of finding a vendor.