> I have a brimming spam folder full of people who are “just communicating their offering directly to people who may be interested.” Right, but the people who

> I have a brimming spam folder full of people who are “just communicating their offering directly to people who may be interested.” Right, but the people who sent those mails -- what reason do they have to think that you're interested in <checks spam folder> orthapedic multizone mattresses, Microsoft teams room equipment, or a talk about Amber Engebreston's transition from Supply Chain Manager at Chipotle to her current role? (OK, that last one was a weird.) If, on the other hand, you've posted a job opening for someone to do direct marketing, there's a good chance your company sends cold emails; in which case, maybe you'd like to outsource some of that work to make it more effective. The thing I dislike about spam is the offloading of filtering from them to me. But if someone has actually put in effort to figure out what I personally might actually want, I'm a lot more willing to take a look.