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Cold emails are based on the premise that you have a large targeted list of B2B emails. You've scraped for example a whole category of from Facebook or LinkedIn
by elorant 2y ago
Cold emails are based on the premise that you have a large targeted list of B2B emails. You've scraped for example a whole category of from Facebook or LinkedIn or whatever. Then you cold email them. You aim for a conversion between 1% and 3%, and if you send thousands of emails it soon becomes very lucrative.